7月20日14:00-16:30， 英國特許市務協會會員，前東方海皇-美國總統輪船北亞區域負責人，現上海財經大學-韋伯斯特大學國際MBA項目中執教的Peter Tan教授，與您共同分享傳統與現代環境下的營銷傳播對比。歡迎廣大師生和校友前來參加，同時也誠邀有志申請上財國際MBA項目的社會各界精英親臨本次體驗課堂。
講座主題：Branding & Communications -Old School vs the New Wave
講座時間：2013年7月20日 星期六 14:00-16:30
講座地點：上海財經大學中山北一路369校區 圖書館3樓 金融實驗室
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時間 |
內容 |
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13:30-14:00 |
簽到 |
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14:00-15:30 |
講座 |
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15:30-16:00 |
Q&A |
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16:00-16:30 |
項目簡介及答疑 |
Prof. Peter Tan
Background:
Prof. Peter Tan is a professor of the International MBA Program (IMBA) by Shanghai University of Finance and Economics and Webster University. As a Singaporean trained from CIM (Chartered Institute of Marketing, UK) Member of the Chartered Institute ofMarketing (CIMUK), who holds an MBA from Australia and a Masters of Science in International marketing from UK, he has accumulated over 25 years of industry experience in the area of marketing, branding & communications. He has worked in the Asia Pacific region for international marketing communication groups HAVAS & WPP. His last position was the regional North Asia head for marketing in NOL- APL & APL Logistics - a global shipping and logistic firm. Prof. Tan has been stationed in China for at last 18 years, doing strategic marketing, consulting, branding and communication work, with sound understanding of working culture and customs in China and around Asia.
報名電話：400-021-0008
